Evening Post 1899 advertising - 2

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EPMasthead.jpg
1899 advertising - Edition 2
BNA21Ad1899Nurse.jpg
Working as a nurse at the hospital would probably have been looked on as a desirable job for a young lady but it was hardly well paid - £16 a year (approximately £2,000 today)
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BNA21Ad1899Entertainment.jpg
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BNA21Ad1899Swimming.jpg
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BNA20AdSkating.jpg
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BNA21Ad1899WestParkPavilion.jpg
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Long before the days of radio, television, and even the cinema, people made their own entertainment in the 1890s, but 'trundling hoops' through the streets of town was not acceptable
BNA21Ad1899StHelierNotice.jpg
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BNA21Ad1899EasternRailway.jpg
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BNA21Ad1899Boots&Shoes.jpg
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BNA21Ad1899VoisinBedroom.jpg
What Jersey businesses
advertised in 1899
This is our second special compilation edition of the Evening Post looking back at advertising in the newspaper's columns in 1899.

The newspaper was then published daily from Monday to Saturday as four broadsheet pages. The front page was dominated by advertising. There was no local news, scarcely a national or international story, and just a digest of minor news items from across the Channel, under the heading Patchwork.

We reproduce many of those adverts here, trying to spot business trends as the island headed towards a new century; looking for businesses which are still active 120 years later; and examining some of the products and services advertised in a little more detail.

Some adverts include prices. They can be converted to 2021 prices by multiplying by 130. So, an item priced at one shilling, would have cost approximately £6.50 at today's values. A three-pound jar of marmalade, advertised on the right by RM Stores for 7½d equates to approximately £4. That's not bad value. Although prices and quality vary enormously, a one-pound jar of marmalade is likely to cost around £5 today.
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BNA20Ad1899Holborn.jpg
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BNA20Ad1899LeSueur.jpg
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BNA20Ad1899LondonJewellers.jpg
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BNA20Ad1899OurBoys.jpg
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BNA20Ad1899RoyalCycles.jpg
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BNA20Ad1899Vandycke.jpg
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BNA20Ad1899Flanagan2.jpg
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Remember that we told you in the last edition that Flanagan was coming? We'll, he's arrived, and it turns out that he's the Rev Jas Flanagan, a Methodist preacher, about to lecture and preach at Aquila Road Primitive Methodist Church. Perhaps the large advertising spaces regular taken by the Methodists were affordable because the newspaper's owners attended their chapels


BNA21Ad1899BeresfordPicnic.jpg
This is one of our favourites. No groceries available from Beresford Supply Stores next Thursday because the staff are going on their annual picnic. This was the shop which started in a small way on the corner of Beresford Street and Halkett Street in 1874 and grew into the Orviss group named after founder John Walter Orviss. The group had a number of shops in St Helier and also traded as Beresford Supply Stores at St Aubin and Gorey. Orviss was eventually taken over by Le Riches in 1960.


Le Riches would also eventually acquire another competitor, RM Stores, which had a very successful grocery store at 29 King Street, and another at Red Houses, St Brelade. No monthly accounts for shoppers here. RM stood for Ready Money and cash payments were sent from the counter to the accounts department in a small cylinder in a vacuum tube, which returned shortly after with the customers' change and receipt
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BNA20Ad1899RMStores.jpg
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Le Riches were not prominent advertisers in the early days of the Evening Post but their notices began to appear with greater regularity, in order to keep pace with their competitors. Initially, however, they were limited to special offers and important occasions, rather than the day-to-day promotion of groceries favoured by RM Stores, who clearly worked within a long-term contract. So did many of the town's businesses, whose adverts, often unchanged were printed six days a week for months on end. It was noticeable that many of these businesses operated in streets close to the newspaper's Charles Street offices. With space for adverts in the paper's four pages limited by Post Office rules for newspapers, perhaps the sales reps did not have to venture too far from their office to fill the daily quota.
BNA21Ad1899LeRichesBurgundy.jpg
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BNA21Ad1899LeRichesXmas.jpg
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BNA21Ad1899Cocoatina.jpg
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BNA21Ad1899FloralBazaar.jpg
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BNA20Ad1899BonnetBox.jpg
BNA20AdTea&Dyeing.jpg
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BNA21Ad1899BailhacheElection.jpg
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BNA21Ad1899Barnardos.jpg
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BNA21Ad1899BaudainsElection.jpg
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BNA20Ad1899LeBlancq.jpg
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BNA20Ad1899Norman.jpg
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BNA20Ad1899PetitLouvre.jpg
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BNA21Ad1899CreasySale.jpg
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BNA21Ad1899DeGruchy.jpg
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BNA21Ad1899EasternRailway.jpg
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BNA20Ad1899Swanger.jpg
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